According to The Wall Street Journal, more than 70% of consumers prefer to shop on line as opposed to visiting a brick-and-mortar store – even if they end up paying more by shopping online! This is because shopping online is quick, easy, convenient, and shoppers don’t have to worry about the weather, or where they’re going to park their car.

This means, simply, that if you don’t have a strong online presence, and you’re not aggressively marketing your product or service online, you’re ignoring a huge 70% of the online buying public. Online marketing isn’t an “add-on” – it’s a “must have”.

Online marketing works because it doesn’t cost much, and it puts you in touch with potential customers in a way that you’re never going to achieve through traditional marketing channels. What you’re doing is creating a dialogue – interacting you’re your customers by grabbing their attention in ways that simply weren’t possible before.

At ANKARTA in Orange County, we do online marketing better than anyone, and we can create a strategy for you that will give you a huge edge over your competitors, who may not understand the ins and outs of online marketing the way we do.

If you’ve been paying attention at all to the importance of inbound marketing on the Internet, you probably know about SEO, PPC and the fact that you simply must blog. But how is it done? The idea is that you create a dialogue between your company and the people who express interest in it, not just through your website, but through social media channels like Facebook and Twitter.